Friday 27 November 2020

Understanding the Millennial language

Millennial is a great source of new vocabulary which the vast majority will quickly adopt as soon as they are created by this generation. Millennials, also known as Gen Y, were born in the '90s and 2000s and are a generation completely comfortable with the use of electronics and Internet technology. Their tastes are distinct from other generations, in food, furnishings, travel choices, and language.   In language as in any other thing, they have become tastemakers. Every older generation loves the way the younger generation speaks. The sentence "children today..." may come from parents' mouths in 1915 or 2015, which means the same thing: children speak differently, so they talk incorrectly. What you don't know is that English isn't destroyed — it just changes, and that's a good thing. If we still speak as Shakespeare, would our language ever have evolved? 

This change is expected to take place at the forefront of the millenniums. The youngest generations have always established linguistic changes for decades.    It is not a new concept and for decades people have given a new meaning to old words, the only difference is, that words are recycled at flashing speeds and that it is quite challenging to live up to these new meanings!

The Millennials are dramatic, enthusiastic, and optimistic to be ironical, but also to demonstrate that the cool was to be somewhat cynical to past generations. This is reflected in their words and their expressions, exclamations and exaggeration are excessively dramatic. Everyday jargon is shaped by digital culture and gaming influences. Waking up in a world where mobile phone ownership and where text messages can be used as a standard way of communicating is fulfilling. Millennials shorten words to accelerate their responses. The most common include BTY (by the way), JK (just kidding), TMI (too much information), NITM (not in the mood), FOMO (fear of missing), and BFF (the best friend forever).

Millenniums are most welcome to visit offices abroad, work with international customers and cooperate with employees from various countries in their workplace. Millennials believe that success is more than profit, and they really want to have a global impact. The focus on work-life balance is probably one of the major changes that millennium workers have brought about in the corporate sector. The balance between work and life is a motto among millennia, and many of them balance their jobs and life successfully. The majority of work functions today do not require staff to be present every day on the job. On the one hand, technologies have allowed Millennials to operate seamlessly from everywhere. The transition to mobile communication has redefined the work culture. On the other hand, it also has made thousands of years of employees accessible. Millennials are available every day and every time and also during working hours. They are always available.

They have lived in a world of social networking, which is very connected. Socialism is a key element of their lifestyle. They have an innate need to share their points of view and ideas and thus look for a similar working environment. Cultures and working environments that promote collaborative work will therefore become the norm quickly.

Millennium is an ever-moving phenomenon, and to remain pertinent you need to refer to your urban online dictionary! Since thousands of years of value, social media marketers who wish to attract attention should appreciate the style. Listen to what you say, and how you say it. This does not mean your voice should be imitating — nobody likes copycats — but the changes that occur in the linguistic environment should be known to you as they probably will stay there for good. . Millennial language is constantly shifting. It might be worth keeping oneself up-to-date or familiarising with it.

Monday 23 November 2020

Top qualities required in Translator

 The translation profession is more than knowing linguistic or accuracy. The translation is a complex, learned skill that is based on knowing two languages but goes much further. The significance and importance of the translation industry have increased rapidly in today's fast-changing world. In today's era growing zest for knowledge in human minds, there is a great need for translation in the various fields such as education, science, and technology, mass communication, trade and business, literature, religion, tourism, etc. A translator is not only a person who only converts written text from a source language to a target language, whereas translators are the ones who aim to focus exclusively on written content and understanding the cultural norms of related societies or target audience. Deeper the interaction with different cultures people more is the chance of gathering valued and develops strong connectivity with citizens of diverse cultures. The top qualities of a good translator are as follows:

Language Knowledge or Qualifications: Translators who are mastered in both of the languages is great. But it is not enough. A good translator must be able to adapt cultural aspects and references to the target language, to ensure its understanding. To do so, translators need to study the culture of both languages in depth, know about its past and history, idiomatic expressions, costumes, traditions, and day-to-day lingo. Extensive experience in both the source and target languages is a clear must for any good translator. A good translator must not only understand the source language perfectly but also be able to detect all the nuances, ambiguities, humour, or irony and transfer them from one language into another.

 

Research Skills: Translators must have to be excellent and efficient at research. A translator should be research whiz; they must have the readiness and ability to research. Having skills in research is regularly required to translate documents to a high quality.

 

Subject Specialization: Ideally, a translator should be a specialist in at least one particular area of expertise. The translators despite having general knowledge regarding many areas tend to focus on specializing in one particular area. By subject specialization, translators able to focus all their time and energy on studying, analyse and improving their skills having that area in mind. The translators who are familiar with their subject area are allowing them for having an in-depth understanding of more technical texts, which they can use to explain them well.

 

Writing Skills: Translators must have decent writing skills; translations should be just as clear and concise as the original documents or more relevant. Professional translators grasp not only the meaning of the languages but know the best ways to present their words. Translators must make sure while working that translations should be free of all grammatical and syntactic errors. A good translator should provide an exact transfer of information.

 

Tools and Computing Skills: This quality is must-have translation skills and abilities for a translator. The translator's ability to understand the knowledge of different tools provides them a great advantage. CAT (Computer Assisted Translation) tools are now an everyday aid for most translators. On the other hand, these tools can be in the form of good monolingual and bilingual dictionaries, encyclopaedias, e-dictionaries, glossaries of technical and standard works, etc. about the Source language text.

Wednesday 18 November 2020

Localizing Egyptian Market

 

In North Africa and the Arab world, Egypt is one of the largest countries. It stretches from the north-eastern corner of Africa to the south-western corner of Asia and is considered an Afro- Asian country with an Arabic Mediterranean characteristic. Egyptians, like the rest of the Arab world, have the official written language Modern Standard Arabic (MSA). The spoken language is the Egyptian conversational dialect. Every Arabic country has its dialects and preferred terminology, although all Arabic countries use MSA. Thus, the correct linguistic approach and instruments are important to target a certain Arab country.

There should be no separate "Egyptian Arabic" when it comes to written Arabic. However, with the distribution of social media websites the Egyptian colloquial dialect in written form is increasing today. There is strong international proof that companies are more productive when they cluster geographically near each other. This column reports new findings on Egypt’s significant productivity benefits. The results have important policy implications, including the importance of creating specialized industrial zones for promising clusters with high growth potential.

Among young Arabs, the trend is to use a Latinized form, Franco Arab, to write the Latin words. Franco Arab came from non-Arabic alphabet text communication programs. Arabic words were translated into Latin by designers to substitute Arabic letters by a combination of numbers and other characters. Franco Arabic is not accepted in official communities, however, and most elderly and conservatives are strongly opposed to the Arabic culture and language because it is perceived as a major threat.

Setting up a website in Arabic defines changing the Egyptian market's language and functions simultaneously. You should be familiar with your target audience dialect and culture and the multilingual capacity of your content management system (CMS) when locating a website. Arab countries have one language, but many cultures and dialects that influence their language use. Below are several website location tips before localizing for Arab Countries website:

• Avoid trying to translate through machines or software. Arabic is a very complicated language and machine translation probably doesn't understand the meaning. Trying to sell quality is a way to produce Arabic content of efficiency, so use a specialized translation company like Delsh Business Consultancy (DBC) with qualified Arabic translators.

• Choosing the right images and graphics which attract your audience's culture is important. Pictures on an Arabic website must respect Arab countries' conservative culture.

• Videos should also be culturally respectful. For instance, developers should ensure that no videos contain music if the website is targeted at Saudi audiences. Several Individuals in Saudi Arabia don't listen to music and think it's prohibited religiously. Designers should either create text alternatives or state clearly that music is included in embedded videos.

• There are many words in Arabic with more than one meaning and pronunciation that can confuse and cause ambiguity for readers. Use diacritical marks (small marks placed above letters) to indicate the correct pronunciation, and remove any uncertainty on the readers to generate clear and professional content.

• Check that the translator has the right to left (RTL) languages to handle. If the RTL language cannot be displayed, your content won't be shown correctly, causing confusion and an unprofessional appearance.

Egypt's economy is the most diverse in the Middle East with almost equal contributions to national production by tourism, agriculture, the industry, and the service industries. The Egyptian economy is therefore picking up growth at higher rates based on the climate-charged investments in proper law, convenient policies, internal stability and trade, and market liberalization. Egypt has an industrial wealth that is continually improved by policy interventions. Besides, Egypt has strong transport and communication infrastructure, energy sources, skilled workers, modern industrial communities, bank systems, and the stock market.

Monday 9 November 2020

Finnish Translation Services

Finnish is the language spoken mainly in Finland and Sweden, as well as in Estonia, Norway, and Russia. There were 5.7 million Finnish speaking individuals in 2018, of whom 500,000 were second-language Finnish speaking, and the rest were mother-tongue speakers in Finland. Finnish, along with Swedish, is an official language in Finland and is one of the official languages of the EU. Finland is recognized as a minority language in Sweden, Norway, and Russia.

The Finnish language is also known to be complicated for English speakers to pick up, but those who analyse it find it to be one of the most incredible and harmonious European languages. Finnish comes from the Finno-Ugric family of languages. Most of the other languages spoken in Europe are Indo-European languages.

At Delsh Business Consultancy (DBC), we have a great deal of experience in translating documents and providing translations and interpretations from English to Finnish and Finnish to English for a variety of sectors. Our goal is to provide our international clients with unparalleled quality and to constantly strive to improve our capabilities and offer the high-quality Finnish translation services that we strive to offer. Our Finnish translation services are fully compliant and ensure that all your Finnish translation projects comply with the highest quality and accuracy standards.

The first known example of written Finnish appeared in a German travel journal dating back to about 1450. It recorded about the creation of orthography for Finnish based on the western dialect of Finnish, Swedish, German, and Latin spellings. Since then, this orthography has been revised. The roots of the Finnish language are not the same as those of the people of Finland. The Finns are believed to originate from what is now Turkey, while the Finn is the Ural language, which originates from the Ural Mountains in Russia.

At Delsh, we specialize in translations for multiple languages around the world. Our certified Finnish translators are multilingual translation experts who understand the slight differences involved in the language pair. That gives us an edge over other translation companies. Besides, our Finnish translators generate linguistic and regional translations that are correct, along with translations for English to Finnish and Finnish to English that can connect with the target audience and help to contribute to the business.

Over 70% of the Finnish economy is service-based. The rest is subject to manufacturing and refining. Some of the biggest industries in the Finnish economy are electronics, machinery, vehicles, and other engineering products. Also, Finland is a resource-rich country with a lot of mineral and freshwater resources.

Finland is a constantly growing economy. The top foreign investors investing in Finland are Sweden, the Netherlands, Luxembourg, Denmark, and Germany, and investments are mainly pumped into the manufacturing, information and communications, real estate, insurance, and finance sectors, along with the retail sector. Finland scores relatively high when it comes to foreign investment than many other countries. Finland is one of the most competitive economies in the world.

At Delsh, we ensure that we respond quickly and efficiently to all your translation needs for Finnish. Our Finnish translation services will help you improve your strategic approach by trying to make it one of the most valuable international languages for your product to be localized. We provide professional and top-quality Finnish language translation services. Our team's expert translators deliver quality translations. Fast turnaround and accurate translation are guaranteed in all our translation services.

Tuesday 3 November 2020

Most Useful Languages for Business

According to Global reports, the world today speaks about 7,111 languages, but the most useful languages for global expansion are only a few. Language can be very effective for business. Knowing useful languages for business learning can help businesses better understand the target market and the needs of locals. Being bilingual, opens up opportunities for businesses to a whole stream of customers. The international business environment is very dynamic and unpredictable, and changes can often occur as new markets open. With more foreign markets opening up, because of cultural diversity, more languages will be used in business. The most useful language for business is Mandarin (Chinese), German, Japanese, Spanish, French.

Mandarin Chinese: Mandarin Chinese is also known as the business language for the future. Mandarin Chinese is not only the most widely used language in the world with over one billion native speakers; it is also the most spoken language in China and the second-largest economy in the world. China is home to a lot of big businesses like Alibaba, QZone, Sina Weibo, and so on. With China's very particular culture, basic language knowledge can facilitate trade or business with China. Besides China, Mandarin is also spoken in Taiwan, Malaysia, Indonesia, Thailand, and Singapore. What is more interesting is that all these nations have a fast-growing economy, both in terms of production and purchasing power. There are several different languages, dialects, and varieties spoken in Chinese. Simplified Chinese is considered an official written language in China, while Mandarin is a spoken dialect. So, all written content or text needs to be translated into Simplified Chinese. Although, when an interpreter or oral communication is needed, they should be looking for a Mandarin specialist.

German: Germany is currently the European country with the most prosperous economy, and German is also known as the European Business Language. Many networking opportunities and technological advances make the German economy one of the most stable and robust among the nations of the European Union. Germany has dominated the automotive sector for decades. It's also an important language in banking. Many German companies, with a reputation for quality, craftsmanship, and intelligence, dominate their respective industries in India. Germany is also the third-largest contributor to research and development in the world.

Japanese: Japan is investing in research and development projects and enterprises. Japan is technologically advanced and famous for its many contributions to science and technology, particularly robotics and electronics. That's why the Japanese language is also known as the Robotics Language. Due to Japanese language involvement in different sectors worldwide, Japanese is an important language for business. Japanese is also considered to be one of the most widely used languages on the Internet and e-commerce.

Spanish: If anyone is looking to expand their business, especially in the United Kingdom and the United States, then Spanish may be of benefit to them. Spanish is important because almost 30% of the U.S. population speaks Spanish. Many of the words in English are also derived from Spanish. It is also known as the language of the fastest-growing segment of the American market.

French: French remains a robust global language, as its speakers are widely dispersed. French is an official language in more than 29 countries worldwide. It has also been cited as one of the most widely spoken languages on the Internet and is one of the six official languages of the United Nations. French can open the door to business on almost every continent.